The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Niels J. Pulles, Holger Schiele, Jasper Veldman, Lisa Hüttinger
| Year of publication: |
April 2016
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| Authors: | Pulles, Niels J. ; Schiele, Holger ; Veldman, Jasper ; Hüttinger, Lisa |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 129-140
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| Subject: | Customer attractiveness | Supplier satisfaction | Preferred customer status | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478745