Being "green" to trust and continue in a global pandemic
Year of publication: |
2023
|
---|---|
Authors: | Nguyen Thi Phuong Thao ; Tran Trong Thuy |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 2, p. 269-288
|
Subject: | E-service | Global pandemic | Green brand image | Online trust | Perceived effectiveness | Welt | World | Vertrauen | Confidence | Coronavirus | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Epidemie | Epidemic | Globalisierung | Globalization |
-
Ke, Dan, (2016)
-
Swoboda, Bernhard, (2021)
-
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal, (2016)
- More ...
-
Nguyen Thi Phuong Thao, (2021)
-
Characteristics of Green Hotels' potential customers : a case of Vietnamese domestic tourists
Nguyen Thi Phuong Thao, (2018)
-
Impact of CSR activities towards adoption of Mobile Banking
Nguyen Van Anh, (2021)
- More ...