Extent: | XVI, 62, XVI S. : graph. Darst. |
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Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. 96 |
Type of publication: | Book / Working Paper |
Language: | German |
Thesis: | Zugl.: München, Univ., Diplomarbeit, 1999 |
ISBN: | 3-934491-96-0 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004599261