Benchmarking the impact of customer share in key-supplier relationships
Year of publication: |
2009
|
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Authors: | Eggert, Andreas ; Ulaga, Wolfgang ; Hollmann, Sabine |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 3/4, p. 154-160
|
Subject: | Benchmarking | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
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