Benchmarking: The key to developing competitive advantage in mature markets
Many U. S. businesses face slower economic growth, increased foreign competition, and customers who are increasingly sensitive to price. As a result, a brilliant strategy is no longer enough to guarantee marketing success. Rather, U.S. corporations are increasingly focusing on developing an operational competitive advantage in R&D manufacturing, sales, and marketing. In response to this challenge, strategic planners at such corporations as Xerox, Ford, and GTE have begun to introduce a new planning tool called “benchmarking.”
Year of publication: |
1987
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Authors: | Furey, Timothy R. |
Published in: |
Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 15.1987, 5, p. 30-32
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Publisher: |
MCB UP Ltd |
Saved in:
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