Channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit
Year of publication: |
1999
|
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Authors: | Friedman, Lawrence ; Furey, Timothy R. |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Absatzweg | Markterschließung | Marketing-Mix |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing channels : a relationship management approach
Pelton, Lou E., (1997)
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Perfall, Axel von, (2000)
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Gottschlich, Hendrik, (1994)
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Understanding the competition : a practical guide to competitive analysis
Kaiser, Michael M., (1982)
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A SIX-STEP GUIDE TO PROCESS REENGINEERING
Furey, Timothy R., (1993)
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Benchmarking: The key to developing competitive advantage in mature markets
Furey, Timothy R., (1987)
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