Benchmarking to improve a strategy and marketing in pharmaceuticals
Year of publication: |
2014
|
---|---|
Authors: | Goncharuk, Anatoliy G. ; Getman, Maryna |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 21.2014, 3, p. 364-385
|
Subject: | Strategy | Benchmarking | Ukraine | Marketing process | Pharmaceutical company | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Strategisches Management | Strategic management |
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