"Bend it like Beckham": the influence of sports celebrities on young adult consumers
Year of publication: |
2010
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Authors: | Dix, Steve ; Phau, Ian ; Pougnet, Sonia |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 11.2010, 1 (1.1.), p. 36-47
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