"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Steve Dix, Ian Phau and Sonia Pougnet
| Year of publication: |
2010
|
|---|---|
| Authors: | Dix, Steve ; Phau, Ian ; Pougnet, Sonia |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 1, p. 36-46
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Jugendliche | Youth | Zielgruppe | Target group | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972239