Benefit segmentation of TV home shoppers
Hyejune Park; Chae-Mi Lim; Vertica Bhardwaj; Youn-Kyung Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Park, Hyejune ; Lim, Chae Mi ; Bhardwaj, Vertica ; Kim, Youn-kyung |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 1, p. 7-24
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007291