BENEFITS AND BARRIERS OF CROWDSOURCING IN B2B FIRMS: GENERATING IDEAS WITH INTERNAL AND EXTERNAL CROWDS
Year of publication: |
2012
|
---|---|
Authors: | SIMULA, HENRI ; VUORI, MERVI |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 16.2012, 06, p. 1240011-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Crowdsourcing | business-to-business | innovation process | new ideas | product development | layers | case studies | conceptual framework |
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