Benefits of customer codevelopment of new products : the moderating effects of utilitarian and hedonic radicalness
Marina Candi, Jan van den Ende and Gerda Gemser
| Year of publication: |
July 2016
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|---|---|
| Authors: | Candi, Marina ; Ende, Jan van den ; Gemser, Gerda |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 4, p. 418-434
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| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599092