Benefits of narrow business strategies
Year of publication: |
2008
|
---|---|
Authors: | Rotemberg, Julio ; Saloner, Garth |
Published in: |
Fundamentals of business strategy ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2008, p. 56-78
|
Subject: | Marketingmanagement | Marketing management | Betriebswirtschaftliches Ziel | Corporate objective | Theorie | Theory |
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