Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Year of publication: |
October 2016
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Authors: | Lu, Fuxiao ; Liu, Guowei ; Zhang, Jianxiong ; Tang, Wansheng |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 10, p. 1309-1324
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Subject: | durable product | partial myopia | advertising | dynamic pricing | differential game | Werbung | Advertising | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Dauerhafte Konsumgüter | Durable goods | Spieltheorie | Game theory |
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