Benefitsegmentierung und Neuproduktdesign bei touristischen Problemstellungen
Year of publication: |
1995
|
---|---|
Authors: | Baier, Daniel |
Other Persons: | Zirn, Michael (contributor) |
Published in: |
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis. - Regensburg : Roderer, ISBN 3-89073-800-1. - 1995, p. 19-30
|
Subject: | Tourismusmarketing | Tourism marketing | Marktforschung | Market research | Nutzen | Utility | Marketingmanagement | Marketing management | Theorie | Theory |
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