New insights in online fashion retail returns from a customers’ perspective and their dynamics
Year of publication: |
2021
|
---|---|
Authors: | Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt M. |
Published in: |
Journal of Business Economics. - Berlin, Heidelberg : Springer, ISSN 1861-8928. - Vol. 91.2021, 8, p. 1149-1187
|
Publisher: |
Berlin, Heidelberg : Springer |
Subject: | Returns | Drivers for returns | Avoiding and averting returns | Kano (method) | Segmented kano perspective | Customer perspective | Kano dynamics |
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