Beschwerdemanagement im B2B-Bereich : eine empirische Erhebung in modernen Technologieunternehmen
Bettina Zeiler
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Zeiler, Bettina |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer |
| Subject: | KMU | SME | Biotechnologie-Industrie | Biotechnology industry | Medizintechnik | Medical technology | Umwelttechnik | Environmental technology | B-to-B-Marketing | Business-to-business marketing | Beschwerdemanagement | Complaint management | Business-to-Business-Marketing | Reklamation | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 77 Seiten Illustrationen 21 cm x 14.8 cm, 136 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201704 |
| ISBN: | 3-658-17525-7 ; 978-3-658-17525-2 ; 978-3-658-17526-9 |
| Other identifiers: | 10.1007/978-3-658-17526-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663822