Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Kristian Döscher
| Year of publication: |
2014
|
|---|---|
| Authors: | Döscher, Kristian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beschwerdemanagement | Complaint management | B-to-B-Marketing | Business-to-business marketing | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Unternehmenserfolg | Firm performance | Deutschland | Germany | Business-to-Business-Marketing | Reklamation |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 290 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Eichstätt-Ingolstadt, Kath. Univ., Diss., 2013 |
| ISBN: | 3-658-05636-3 ; 978-3-658-05636-0 ; 978-3-658-05637-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351559