Beset by the digital revolution successful retailers embrace technology that enhances customer value
Year of publication: |
2016
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Authors: | Blitz, Amy |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 44.2016, 6, p. 16-24
|
Subject: | Kundenwert | Customer value | Einzelhandel | Retail trade | Informationstechnik | Information technology | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change |
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