Best agers - best targets? : Neue Potenziale für Produzenten und Dienstleister
Gunnar Arnold ; Stephanie Krancioch
| Year of publication: |
2007
|
|---|---|
| Authors: | Arnold, Gunnar ; Krancioch, Stephanie |
| Publisher: |
Saarbrücken : VDM, Müller |
| Subject: | Anzeigenwerbung | Zielgruppe | Mittleres Lebensalter |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 219 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 189 - 206 |
| ISBN: | 978-3-8364-0322-1 ; 3-8364-0322-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890260