BEST OF HBR - The End of Corporate Imperialism - A vast consumer base is developing rapidly in the emerging markets of China, India, Indonesia, and Brazil. To tap into this huge growth opportunity, multinationals must let go of their imperialist mind-set and allow these markets to transform every element of their businesses.
Year of publication: |
2003
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Authors: | Prahalad, C.K. ; Lieberthal, Kenneth |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2003, p. 109-118
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