The impact of brand positivity on the relationship between corporate image and consumers' attitudes toward brand extension in service businesses
Year of publication: |
2012
|
---|---|
Authors: | Çifci, Sertaç ; Koçak, Akın ; Autere, Vesa |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 2, p. 105-118
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markentransfer | Brand extension | Firmenimage | Corporate reputation |
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