Best practice cases in branding : lessons from the world's strongest brands
Kevin L. Keller
| Year of publication: |
2008 ; 3. ed.
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|---|---|
| Authors: | Keller, Kevin Lane |
| Publisher: |
Upper Saddle River, NJ : Prentice-Hall |
| Subject: | Markenpolitik | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 382S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-188865-4 ; 0-13-188865-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954631