Brand communities und Kundenbindung : eine kausalanalytische Studie am Beispiel eines Sportvereins
Center of Market-Oriented Product and Production Management, Johannes Gutenberg-Universität Mainz. Frank Huber ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management |
| Subject: | Fanklub | Markenpolitik | Fallstudiensammlung | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 65 Bl. graph. Darst. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management / P. - Mainz : Center of Market-Oriented Product and Production Management, Johannes Gutenberg-Universität Mainz. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-938879-11-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004263037