The effect of overconfidence and underconfidence on consumer value
Year of publication: |
2015
|
---|---|
Authors: | Razmdoost, Kamran ; Dimitriu, Radu ; MacDonald, Emma K. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 4, p. 392-407
|
Subject: | Kaufentscheidung | Purchase decision | Wissen | Knowledge | Varianzanalyse | Analysis of variance | Experiment |
-
Lee, Jin Kyun, (2009)
-
Markenrelevanz : Messung, Konsequenzen und Determinanten
Donnevert, Tobias, (2009)
-
Herzog, Walter, (2007)
- More ...
-
Champniss, Guy, (2016)
-
Antecedents of retweeting in a (political) marketing context
Walker, Lorna, (2017)
-
Alinaghian, Leila, (2020)
- More ...