Risk-Management im strategischen internationalen Marketing
von Friedrich-W. Fasse
| Year of publication: |
1995
|
|---|---|
| Authors: | Fasse, Friedrich-Wilhelm |
| Institutions: | Universität Duisburg <1980-2002> (contributor) |
| Publisher: |
Hamburg : S und W, Steuer- und Wirtschaftsverl. |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Risikomanagement | Risk management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | XXV, 394 S graph. Darst 21 cm |
|---|---|
| Series: | Duisburger betriebswirtschaftliche Schriften. - Berlin : Erich Schmidt, ISSN 0939-6950, ZDB-ID 1282995-X. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Duisburg, Univ., Diss., 1995 |
| Notes: | Literaturverz. S. [373] - 394 Literaturverz. S. 373 - 394 kart. : DM 98.00, sfr 98.00, S 764.00 |
| ISBN: | 3-89161-860-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000541146