What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Year of publication: |
2022
|
---|---|
Authors: | Quang An Ha ; Phuong Nhi Nguyen Pham ; Long Hoang Le |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 835-859
|
Subject: | Brand anthropomorphism | Brand familiarity | Brand trust | Charity support intention | Nonprofit marketing | Relationship marketing | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Markenartikel | Brand | Gemeinnützige Organisation | Charitable organization | Nonprofit-Marketing | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Fundraising |
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