Better or worse? : effects of online promotion habits on customer value : an empirical study
Qian Wang, Hang Chen
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Qian ; Chen, Hang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
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| Subject: | Behavioural learning theory | Customer habit | Customer value | Inverted-U effect | Online promotion | Konsumentenverhalten | Consumer behaviour | Kundenwert | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366323