Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
| Year of publication: |
2004
|
|---|---|
| Authors: | BLAIR, MARGARET H. ; KUSE, ALLAN R. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 01, p. 71-89
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |