Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Year of publication: |
2004
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Authors: | Chen, Qimei ; Rodgers, Shelly ; Wells, William D. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 4, p. 16-21
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Saved in:
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