Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Year of publication: |
2005
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Authors: | Chen, Qimei ; Rodgers, Shelly ; Wells, William D. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 17.2005, 4, p. 26-31
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Saved in:
Saved in favorites
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