Better to be loved by some? : firm flaunting as an impression management strategy
Year of publication: |
2023
|
---|---|
Authors: | Bass, A. Erin ; Pfarrer, Michael D. ; Milosevic, Ivana ; Titus, Varkey <Jr.> |
Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 48.2023, 2, p. 292-312
|
Subject: | Öffentlichkeitsarbeit | Public relations | Stakeholder | Firmenimage | Corporate reputation | Strategisches Management | Strategic management | Risikokommunikation | Risk communication | Theorie | Theory |
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