Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Year of publication: |
2012
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Authors: | Kastanakis, Minas N. ; Balabanis, George |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1399-1407
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Subject: | Luxusgüter | Luxury goods | Nachfrageinterdependenz | Interdependent preferences | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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