Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Tim Ambler and John Roberts
| Year of publication: |
2006
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| Authors: | Ambler, Tim ; Roberts, John |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 3, p. 3-13
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893472