Beyond boundaries : multichannel strategies in customer relationship management
Ardy Wibowo
Year of publication: |
2024
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Authors: | Wibowo, Ardy |
Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 67-103
|
Subject: | customer relationship management | multichannel communications | digital ecosystem | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce |
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