Beyond browsing : motivations for experiential browsing and goal-directed shopping intentions on social commerce websites
Hsiu-Chia Ko
| Year of publication: |
2020
|
|---|---|
| Authors: | Ko, Hsiu-Chia |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 2, p. 212-240
|
| Subject: | Attitude | desire | experiential behavior | model of goal-directed behavior | motivation | social commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Motivation | Social Web | Social web | Website |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1747219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258245