Digital customer as a creator of the reputation of modern companies
Year of publication: |
2019
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Authors: | Szwajca, Danuta |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 11.2019, 1, p. 255-266
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Subject: | digital customer | corporate reputation | reputation management | stakeholders | Firmenimage | Corporate reputation | Stakeholder | Reputation | Digitalisierung | Digitization | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/fman-2019-0021 [DOI] hdl:10419/236997 [Handle] |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; L25 - Firm Size and Performance ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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