Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Year of publication: |
2021
|
---|---|
Authors: | Sajad Rezaei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-4
|
Subject: | Consumer psychology | Implicit attitude | Implicit cognition paradigm | Marketing research | Retailing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Wissenschaftliche Methode | Scientific method |
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