Beyond maximarketing : the new power of caring and daring
Stan Rapp ; Thomas L. Collins
| Year of publication: |
1994
|
|---|---|
| Authors: | Rapp, Stan ; Collins, Thomas L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Sales-promotion | Fallstudiensammlung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 319 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-051343-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004184876