Beyond prototypes : drivers of market categorization in functional foods and nanotechnology
Year of publication: |
March 2016
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Authors: | Granqvist, Nina ; Ritvala, Tiina |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 53.2016, 2, p. 210-237
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Subject: | categorization | comparative study | functional foods | market category | nanotechnology | Nanotechnologie | Nanotechnology | Funktionelle Lebensmittel | Functional food | Konsumentenverhalten | Consumer behaviour | Innovation |
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