Beyond self-interest : how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility
Naveed Ahmad, Aqeel Ahmad, Irfan Siddique
Year of publication: |
2024
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Authors: | Ahmad, Naveed ; Ahmad, Aqeel ; Siddique, Irfan |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 3, p. 2439-2453
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Subject: | corporate social responsibility | advocacy intentions | consumer emotions | personal values | tourism and hospitality | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Emotion | Gastgewerbe | Hospitality industry | Soziale Werte | Social values | Tourismuswirtschaft | Tourism industry | Altruismus | Altruism |
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Online Resource