Beyond the low cost business : rethinking the business model
Josep Francesc Valls Giménez
| Year of publication: |
2013
|
|---|---|
| Authors: | Valls Giménez, Josep Francesc |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Kostenmanagement | Cost management | Strategisches Management | Strategic management | Geschäftsmodell | Business model |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 199 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | List of tables, figures and graphs ; Foreword / by Eugenia Bieto Acknowledgements ; Introduction ; The birth of the low cost phenomenon ; Reinventing your business model : RYBM ; Brand marketing at a time of heightened price sensitivity ; Case studies in innovation to produce lower prices ; Epilogue: expansion, innovations, price sensitivity and wealth. |
| ISBN: | 1-137-27752-1 ; 978-1-137-27752-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009706990