Beyond warm glow : the risk-mitigating effect of corporate social responsibility (CSR)
Year of publication: |
2021
|
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Authors: | Bhattacharya, Abhi ; Good, Valerie ; Sardashti, Hanieh ; Peloza, John |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 171.2021, 2, p. 317-336
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Subject: | Corporate social responsibility (CSR) | Risk mitigation | Customer orientation | Benevolence | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
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