Marketing research : an applied approach
Thomas C. Kinnear; James R. Taylor; Sebastian S. Kresge
| Year of publication: |
1979
|
|---|---|
| Authors: | Kinnear, Thomas C. ; Taylor, James R. ; Kresge, Sebastian S. |
| Publisher: |
New York [u.a.] : McGraw-Hill Book Company |
| Subject: | Marktforschung | Absatz | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Market research | Theorie | Theory | Marketingforschung |
| Extent: | XVI, 656 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | S. 619-632: Glossary Literaturangaben |
| ISBN: | 0-07-034741-7 ; 0-07-034741-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000048334