Bias in the evaluation of research methods
Year of publication: |
June 2016
|
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Authors: | East, Robert |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 219-231
|
Subject: | Blass | controlled experiments | heuristic | judgement | Kahneman | research method | surveys | Wissenschaftliche Methode | Scientific method | Experiment | Bewertung | Evaluation | Systematischer Fehler | Bias | Heuristik | Heuristics |
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