Big brands, big cities : how the population penalty affects common, identity relevant brands in densely populated areas
Ted Matherly, Zachary G. Arens, Todd J. Arnold
| Year of publication: |
March 2018
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|---|---|
| Authors: | Matherly, Ted ; Arens, Zachary G. ; Arnold, Todd J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 1, p. 15-33
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| Subject: | Population | Sales | Brand commonness | Distinctiveness | Affiliation | Sub-branding | Stadt | Town | Markenartikel | Brand | Bevölkerung | Absatz | Strafe | Punishment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816954