From marketing to "market-things" and "market-ITing" : accounting for technicized and digitalized consumption
Franck Cochoy, Jan Smolinski and Jean-Sébastien Vayre
| Year of publication: |
[2016]
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|---|---|
| Authors: | Cochoy, Franck ; Smolinski, Jan ; Vayre, Jean-Sébastien |
| Published in: |
A research agenda for management and organization studies. - Cheltenham, UK : Edward Elgar Publication, ISBN 978-1-78471-701-8. - 2016, p. 26-37
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| Subject: | Marketing | Computerunterstützung | Computerized method | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549715