Big Data et mesure d'audience : un mariage de raison?
Lorie Dudoignon, Fabienne Le Sager et Aurélie Vanheuverzwyn
| Alternative title: | Big Data and audience measurement : a marriage of convenience? |
|---|---|
| Year of publication: |
2018
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| Authors: | Dudoignon, Lorie ; Le Sager, Fabienne ; Vanheuverzwyn, Aurélie |
| Published in: |
Economie et statistique. - Paris : Inst., ISSN 0336-1454, ZDB-ID 216122-9. - Vol. 503/504.2018, p. 139-153
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| Subject: | hybrid methods | Big Data | sample surveys | hidden Markov model |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.24187/ecostat.2018.505d.1969 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253130