Big ideas and new methods in marketing : AMA Summer Academic Conference 2018 : AMA educators proceedings volume 29 : Boston, Massachusetts, USA, 10 - 12 August 2018
editors: David Gal, Kelly Hewett, Satish Jayachandran
| Alternative title: | AMA educators proceedings volume 29 |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Gal, David (ed.) ; Hewett, Kelly (ed.) ; Jayachandran, Satish (ed.) |
| Institutions: | AMA Summer Academic Conference <2018, Boston, Mass.> |
| Publisher: |
[2018]: Chicago, IL : American Marketing Association |
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Branchenentwicklung | Sector development | Internationale Konferenz | International conference | 2018 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, ca. 500 Seiten in verschiedenen Seitenzählungen Illustrationen 28 cm |
|---|---|
| Conferences: | AMA Summer Academic Conference ; (Boston, Mass.) : 2018.08.10-12 2018 Summer AMA Conference ; (Boston, Mass.) : 2018.08.10-12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-5108-7544-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001462