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Die McDonald's-Story : Anatomie eines Welterfolges
Love, John F., (1996)
The global impact of American restaurant franchises : an international perspective
Khan, Mahmood A., (2007)
One firm, two labor markets : the case of McDonald's in the fast-food industry
Parcel, Toby L., (1988)
Big Mac : the unauthorized story of McDonald's
Boas, Max, (1976)